Search Engine Optimization

Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.8% of people click on paid advertisements.

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Why is SEO important for business?

SEO is important for business because it directly leads to you appearing in searches. Especially local searches. Eighty-one percent of customers and 94% of B2B buyers will perform searches online before they make a purchase, so brands that do not have a strong online presence will find themselves falling behind the competition.

What is SEO?

Search Engine Optimization or SEO describes the strategy that brands use to set up the content on the website. Certain elements such as naming photos correctly, the text you use on your pages, page names, descriptions, your url pathway/sitemap, and more appeal to the search engines. Although no one knows Google’s exact algorithm, through careful study, SEO professionals have been able to uncover a 

number of different factors that seem to impact the ranking of sites. We refer to these factors as either on-page SEO, meaning strategies you implement on your own website; and off-page SEO, meaning techniques you implement off your main web property.

  • Proper SEO sets you up perfectly for Google Analytics

  • With the rise of mobile phones, apple, and android devices, people use google search engines in your area frequently

In summary, here are 8 reasons you should add SEO:

1. 90.88% of pages are invisible in Google

2.
Organic Search Is Most Often the Primary Source of Website Traffic

3. It is cost-effective
Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI.

4. SEO Builds Trust

5 .Good SEO Also Means a Better User Experience

6. Local SEO Means Increased Engagement, Traffic & Conversions

7. Understanding SEO Helps You Understand the Environment of the Web

8. It’s A Long-Term Strategy

 

What is the difference between SEO and Digital marketing?

Some people often ask me “Is SEO the same as Digital Marketing?” The simplest answer I can give is that SEO is one of the tools available in your Digital Marketing arsenal.

SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a

search engine (SERP) including Google, Bing, Yahoo and other search engines. It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a search results page is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.

SEO is also about making your search engine result relevant to the user’s search query so more people click the result when it is shown in search. In this process, snippets of text and meta data are optimized to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results.

Krooluhv Digital Marketing Group provides proven SEO services and create a great foundation.

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